Mowave Introduces EZntry Marketing and Commerce Platform for Advertisers
Thursday, 08 April 2004
MOWAVE INTRODUCES “EZntry” MARKETING
AND COMMERCE PLATFORM FOR ADVERTISERS
Amsterdam, The Netherlands (April 8, 2004) – Mowave, Inc.
introduced its “EZntry” marketing and commerce platform
for advertisers, signaling a new complementary business for the
mobile content company. The EZntry platform will allow traditional
online and offline advertisers the opportunity to market products
and services to affinity groups through mobile content sites operated
by Mowave.
EZntry is a system that allows users to choose a simple password
to quickly enter promotions and competitions across all of Mowave’s
services. It also allows for efficient configuration of a wide
variety of promotions, direct customization by the client, and
robust data reporting.
"
This is an exciting area of development for us,” said
Giles Richter, CEO of Mowave, Inc. “There is a real opportunity
for Mowave to explore new revenue streams that are natural extensions
of our existing mobile content services. The last twelve months
have proven to be crucial to Mowave in building distinct audience
groups, and we have been fortunate in that advertisers have been
looking to reach the demographic group these mobile users represent.”
Mowave will begin serving its first mobile advertising client using
the new Ezentry platform later this month in the UK. The campaign
will target the youth market for a consumer beverage company.
To learn more about the EZntry platform, please contact
.
ABOUT MOWAVE, INC.
Founded in 2003, Mowave, Inc. is a wireless entertainment company supplying content
services to telecommunication carriers in over twenty markets in Europe, Asia
and the Americas. Mowave is a privately financed company headquartered and incorporated
in Amsterdam, The Netherlands. Mowave’s products include mobile magazines,
wallpaper, ringtones, video and games, in addition to acting as a systems integrator,
and provider of marketing solutions on wireless carriers around the world. Some
of Mowave’s mobile services include Maxim Mobile, LIFE Pix, and YoCards!
Additional company information can be found online at http://www.mowave.com.