Mowave and Maxim Launch Camera Phone "Mobile Gallery"
Thursday, 10 February 2005
MOWAVE AND MAXIM LAUNCH CAMERA PHONE “MOBILE
GALLERY”
Mowave Inc. and Maxim Magazine
are proud to announce the Maxim Mobile Picture Fun Gallery collaboration
available on the official online Maxim Web site and Maxim Mobile
wireless site.
The Mobile Gallery will allow Maxim readers to take amusing pictures
of themselves and others, and submit them to the UK
Maxim Magazine.
Pictures will be reviewed and displayed on both the online and
mobile Maxim sites,
with Maxim Magazine editors choosing their favorite submissions
to be published in the magazine’s monthly print editions.
Users are also able to create their own personal galleries on the
Maxim website. The initiative marks a new wave of collaboration
between the print and wireless editions of Maxim Magazine.
“
We wanted to do something really fun with camera phones. After
thinking it over, we realized that what we consistently found most
amusing was the vibrant feedback we get from the Maxim Mobile readers
themselves. It seemed appropriate to open the floodgates and see
what types of submissions we’d get. I can proudly say, Maxim
readers didn’t disappoint. We’ve received some truly
hilarious submissions, while taking flattering picture of girlfriends
also seems to be quite popular,” said Giles Richter, CEO
of Mowave, Inc.
The mobile version of the picture gallery can be accessed by selecting
the Maxim Mobile site on a wireless provider’s content portal
service, or by accessing the worldwide Maxim Mobile site by typing
in http://www.maximmobile.com in a WAP-enabled phone’s browser.
Maxim Mobile is a wireless content service managed by Mowave, Inc.
and based on the popular Maxim Magazine printed by Dennis Publishing,
Inc. Mowave, formerly known as Mobile Media International, has
launched over 20 international mobile versions of Maxim Mobile
in 8 different languages. The Maxim Mobile site is a mobile content
service featuring men’s editorial, ringtones, wallpaper,
games and a variety of Maxim-only wireless applications. Maxim
Mobile is offered on multiple platforms, including i-mode and Vlive!,
in the following countries: Australia, Austria, Belgium, France,
Germany, Greece, Ireland, Italy, Japan, Korea, the Netherlands,
Portugal, Russia, Spain, Switzerland, Sweden, Thailand, UK, New
Zealand, Singapore, and South Africa.
ABOUT MOWAVE, INC.
Founded in 2003, Mowave, Inc. is a wireless entertainment company supplying content
services to telecommunication carriers in over twenty markets in Europe, Asia
and the Americas. Mowave is a privately financed company headquartered and incorporated
in Amsterdam, The Netherlands. Mowave’s products include mobile magazines,
wallpaper, ringtones, video and games, in addition to acting as a systems integrator,
and provider of marketing solutions on wireless carriers around the world. Some
of Mowave’s mobile services include Maxim Mobile, LIFE Pix, and YoCards!
Additional company information can be found online at http://www.mowave.com.
ABOUT DENNIS PUBLISHING
Dennis Publishing is one of the world's fastest growing independently owned media companies. Group turnover exceeds £200 million a year. The company publishes 19 magazines in the UK (including Maxim, Auto Express, PC Pro, Viz and The Week) and four titles in the US (Maxim, Stuff, Blender and The Week). Maxim is published in 27 editions in 36 countries and sells 4.1 million copies per month worldwide. Dennis Publishing is privately owned by Felix Dennis. Additional company information
can be found online at http://www.dennis.co.uk.