Maxim Mobile Launches Babebox Java Game on Vodafone Germany Saturday, 10 January 2004 MAXIM MOBILE LAUNCHES BABEBOX JAVA GAME ON VODAFONE GERMANY Mowave, Inc. has announced it will begin distributing the Maxim Babebox Java game on its Maxim Mobile service in Germany. Mowave operates Maxim Mobile service Dennis Publishing in more than 20 countries around the world. This is the first game application developed specifically for the Maxim Mobile site. "We’ve always seen potential in developing a Maxim game. This is our first foray into a game tailored to our Maxim readers, and so far it looks like it is being well received,” said Giles Richter, CEO of Mowave, Inc. The Maxim Babebox game challenges users to arrange tiles in order to reveal a new Maxim cover girl each time it is played. The game can be accessed by selecting the Maxim Mobile site from the Vodafone Germany wireless content menu Mowave, formerly known as Mobile Media International, has launched international mobile versions of Maxim Mobile in 8 different languages across more than 28 official operator portals around the world. The Maxim Mobile site is a mobile content service featuring men’s editorial, ringtones, wallpaper, games and a variety of Maxim-only wireless applications. To date, Maxim Mobile is offered on multiple platforms, including i-mode and Vlive!, in the following countries: Australia, Austria, Belgium, France, Germany, Greece, Ireland, Italy, Japan, Korea, the Netherlands, Portugal, Russia, Spain, Switzerland, Sweden, Thailand, UK, New Zealand, Singapore and South Africa. ABOUT MOWAVE, INC. Founded in 2003, Mowave, Inc. is a wireless entertainment company supplying content services to telecommunication carriers in over twenty markets in Europe, Asia and the Americas. Mowave is a privately financed company headquartered and incorporated in Amsterdam, The Netherlands. Mowave’s products include mobile magazines, wallpaper, ringtones, video and games, in addition to acting as a systems integrator, and provider of marketing solutions on wireless carriers around the world. Some of Mowave’s mobile services include Maxim Mobile, LIFE Pix, and YoCards! Additional company information can be found online at http://www.mowave.com. ABOUT DENNIS PUBLISHING Dennis Publishing is one of the world's fastest growing independently owned media companies. Group turnover exceeds £200 million a year. The company publishes 19 magazines in the UK (including Maxim, Auto Express, PC Pro, Viz and The Week) and four titles in the US (Maxim, Stuff, Blender and The Week). Maxim is published in 27 editions in 36 countries and sells 4.1 million copies per month worldwide. Dennis Publishing is privately owned by Felix Dennis. Additional company information can be found online at http://www.dennis.co.uk.