Maxim Mobile, the mobile service of world-leader
Maxim Magazine, will be introduced on the o2 activeWorld portal in the
UK starting in November.
Launched in the summer 2003 on Vodafone, the service has quickly established
itself as the fastest-growing service of its kind in the UK. The service
features a variety of premium Maxim images and other content, such as beautiful
women, fashion, cars, games, gear and competitions, as well as a huge menu
of downloadable polyphonic ring tones, called Maxim Tones.
o2 has over 13 million users, comprising 25% of the UK market.
"
The Maxim Mobile offering is really the first major 3rd party brand of
its kind on o2, which is testimony to the rich service we have built. Extending
the service to o2 in the UK will enrich the user experience for o2 customers,
and also give Maxim Mobile 75% market coverage in the UK, one of the most
vibrant content markets in the West."
MAXIM AND DENNIS PUBLISHING
Maxim, the world's biggest menu lifestyle magazine sells 250,000 copies
per month in the UK. The Maxim website, www.maxim-magazine.co.uk, has 286,000
unique users per month and an email database of 250,000. Dennis Publishing
Ltd also publishes Auto Express, Evo, Shape, Men's Fitness and MacUser.
ABOUT MMI
Mobile Media International (MMI) is a rapidly growing provider of global
entertainment services for wireless. Via its proprietary content management
platform, it operates mobile services in some 10 countries. Formerly known
as Mobile Media Japan, the company leverages technology, partnerships and
industry experience gained from Japan's trend-setting wireless market.
