MMI Launches SHAPE Mobile, Female Health Service on Vodafone UK Thursday, 01 April 2004 MMI Launches Female Health Service Starting May 1 on Vodafone live! Starting May 1st, MMI will offer SHAPE Mobile on Vodafone UK, the first comprehensive fitness and health content service in the UK targeted specifically to female mobile users. The service is based on the leading female magazine title published in the UK by Dennis Publishing. SHAPE mobile will bring a wide variety of health, diet, and fitness tips and information to UK mobiles, starting on the Vodafone network and then branching out to other mobile networks in the UK. Says MMI CEO Giles Richter, "The UK mobile market has been in bad need of this type of content service. SHAPE will play a key role in providing meaningful content to female users in the UK, and will help the mobile operators provide rich mobile services targeted to the yet-underserved female customer base." DENNIS PUBLISHING Dennis Publishing Ltd publishes Maxim, Auto Express, Evo, Shape, Men's Fitness and MacUser. ABOUT MOBILE MEDIA INTERNATIONAL Mobile Media International (MMI) is a leading developer and provider of global entertainment services for wireless. It operates mobile services in France, Holland Spain, and the United Kingdom. A subsidiary of Tokyo-based Mobile Media Japan, the company leverages technology, partnerships and industry experience gained from Japan's trend-setting wireless market, which has over 60 million mobile Internet users. MMI is based in Amsterdam, the Netherlands. Dennis Publishing Contact: Contact: Andrea Knowles PR Manager, Consumer Marketing Department Tel. +44 (0)20 7907 6128 Mobile Media International Contact: Andrea Lee Tel. +31 (20)422-0607