Starting April 1st, MMI will offer a comprehensive
offering of automotive information and entertainment content on the Vodafone
live! network in the UK. The new services will consist of mobile editions
of two of the UK's leading car magazine titles, Auto Express and evo. Both
titles are published under license from Dennis Publishing Limited and enjoy
total circulations of some 200,000 copies in the UK.
Motoring is a multi-billion pound global industry. As part of the world
leading Auto Europe Group, Auto Express has access to a vast reservoir
of the latest news and scoops across 13 different countries. The extent
of these European resources provide a quality of read which is reflected
by consistent circulation increases. evo is a glossy, monthly magazine
devoted exclusively to the world's fastest and most desirable cars, from
affordable GTIs to 200mph supercars. With sharp, authoritative writing,
the most thorough road tests yet devised and the most compelling photography
in the business, evo's aim is to put the reader behind the wheel of the
greatest performance cars on the market.
"In bringing Auto Express
and evo to mobile, we are creating the largest automotive offering in the
UK market, complete with news, reviews, and entertainment content, including
hot wallpapers and ringing tones themed for car fans," says MMI CEO
Giles Richter. "We also have great plans for these services in the
application space that will make auto fans and drivers love the sites."
DENNIS PUBLISHING
Dennis Publishing Ltd publishes Maxim, Auto Express, Evo, Shape, Men's
Fitness and MacUser.
ABOUT MOBILE MEDIA INTERNATIONAL
Mobile Media International (MMI) is a leading developer and provider of
global entertainment services for wireless. It operates mobile services
in France, Holland Spain, and the United Kingdom. A subsidiary of Tokyo-based
Mobile Media Japan, the company leverages technology, partnerships and
industry experience gained from Japan's trend-setting wireless market,
which has over 60 million mobile Internet users. MMI is based in Amsterdam,
the Netherlands.
Dennis Publishing Contact:
Contact: Andrea Knowles
PR Manager, Consumer Marketing Department
Tel. +44 (0)20 7907 6128
Mobile Media International Contact:
Andrea Lee
Tel. +31 (20)422-0607
