Maxim Mobile, the mobile service of world-leader
Maxim Magazine, will be introduced on the Orange World portal in the UK
starting in November.
Launched in the summer 2003 on Vodafone, the service has quickly established
itself as the fastest-growing service of its kind in the UK. The service
features a variety of premium Maxim images and other content, such as beautiful
women, fashion, cars, games, gear and competitions, as well as a huge menu
of downloadable polyphonic ring tones, called Maxim Tones.
Orange has over 13 million users, comprising 25% of the UK market.
"
The Maxim Mobile offering is the broadest and richest on mobile in the
UK and Europe. UK Orange customers can now get Maxim on their phones anywhere
and anytime," says MMI CEO Giles Richter. "We will continue the
roll-out until Maxim is truly ubiquitous and reaches all Maxim readers."
MAXIM AND DENNIS PUBLISHING
Maxim, the world's biggest menu lifestyle magazine sells 250,000 copies
per month in the UK. The Maxim website, www.maxim-magazine.co.uk, has 286,000
unique users per month and an email database of 250,000. Dennis Publishing
Ltd also publishes Auto Express, Evo, Shape, Men's Fitness and MacUser.
ABOUT MOBILE MEDIA INTERNATIONAL
Mobile Media International (MMI) is a leading developer and provider of
global entertainment services for wireless. It operates mobile services
in France, Holland Spain, and the United Kingdom. A subsidiary of Tokyo-based
Mobile Media Japan, the company leverages technology, partnerships and
industry experience gained from Japan's trend-setting wireless market,
which has over 60 million mobile Internet users. MMI is based in Amsterdam,
the Netherlands.
Dennis Publishing Contact:
Andrea Knowles
PR Manager, Consumer Marketing Department
Tel. +44 (0)20 7907 6128
Mobile Media International Contact:
Andrea Lee
Tel. +31 (20)422-0607
