MMI and Dennis Publishing Bring Maxim to Mobile in the UK Friday, 06 June 2003 MAXIM COMES TO MOBILE PHONES Starting 26th June on Vodafone live! Dennis Publishing, publisher of Maxim Magazine, has announced a partnership with Netherlands-based Mobile Media International, a leading developer of global entertainment services for wireless. The first step in the partnership will begin by making Maxim content available to Vodafone customers in the UK beginning this June 26th. Branded Maxim Mobile, the service will be one of the most extensive ever offered on mobile phones in the U.K and will feature a wide variety of premium Maxim images and other content, such as beautiful women, fashion, cars, games, gear and competitions, as well as a huge menu of downloadable polyphonic ring tones, called MaximTones.Branded games are also planned. The launch of Maxim Mobile is timed to coincide with the publication of Maxim magazine's 100th issue, and will offer several unique promotions to mobile users. " We can now offer our readers the ultimate Maxim experience anytime, any place," says Andy Semple, Group Publishing Director at Dennis Publishing. "Taking Maxim to the mobile phone is a logical step for us to extend our brand and meet the demands of our readers." " Maxim is a perfect fit for mobile and for our target demographic," says MMI CEO Giles Richter. "By mobilizing this branded content and applying our experience from Japan, we intend to set an entirely new standard for mobile media here, to really ignite the mobile Internet market in the U.K. and elsewhere." MAXIM AND DENNIS PUBLISHING Maxim, the world's biggest menu lifestyle magazine sells 250,000 copies per month in the UK. The Maxim website, www.maxim-magazine.co.uk, has 286,000 unique users per month and an email database of 250,000. Dennis Publishing Ltd also publishes Auto Express, Evo, Shape, Men's Fitness and MacUser. ABOUT MOBILE MEDIA INTERNATIONAL Mobile Media International (MMI) is a leading developer and provider of global entertainment services for wireless. It operates mobile services in France, Holland Spain, and the United Kingdom. A subsidiary of Tokyo-based Mobile Media Japan, the company leverages technology, partnerships and industry experience gained from Japan's trend-setting wireless market, which has over 60 million mobile Internet users. MMI is based in Amsterdam, the Netherlands. Dennis Publishing Contact: Andrea Knowles PR Manager, Consumer Marketing Department Tel. +44 (0)20 7907 6128