Mowave brings Action Sports Media on Board for Global Wireless
Written by Administrator
Mar 08, 2006 at 12:00 AM
Mowave and Action Sports Media (ASM) are aiming for "max air" under a new agreement to bring ASM's leading extreme sports publications, Onboard, Surf Europe, Kingpin and Cooler, to mobile worldwide.
Mowave, leading European provider of branded on-portal and direct-to-consumer mobile entertainment services, plans to create comprehensive mobile destinations for each of ASM's extreme sports publications. These will consist of news and editorial content, weather reports, ringtones and audio, images, video, and community features such as user-generated multimedia content channels and Mowave's new innovative blogging platform.
In addition to offering the full range of mobile services, the companies plan to integrate mobile deeply into the print and online editions of each magazine. Mobile links throughout each publication will give readers access to expanded editorial content, downloadables and additional advertiser information. Readers will also be able to make instant purchases of advertised goods and services via mobile.
Giles Richter, CEO of Mowave, said the company is extremely excited about the chance to bring Action Sports Media to mobile.
"It's clear that they really know their readers, who also happen to make up a key demographic for mobile entertainment", Mr Richter said.
"From the outset, ASM has really understood that the opportunity on mobile lies not only in bringing traditional media to wireless screens, but also bringing mobile to traditional media and using its personal interactivity to connect users to the page," he added.
The companies plan to launch services on operator portals across Europe and to establish multilingual destinations on the open wireless internet.
ASM Managing Director, Darryl Newton said extreme sports are about breaking boundaries and going beyond traditional constraints.
"By mobilizing our titles, we feel like we're freeing our brands to reach our readers in completely new ways," Mr Newton said.
"Our readers are trailblazers, not followers, so they are ready to embrace this new media experience, especially because it so well suits their kinetic, globetrotting lifestyle.
"Our magazines are now published in seven languages and distributed across 74 countries, so when we started to formulate a mobile strategy we knew we needed a partner that would be able to carry a focused brand message to mobile across many different territories," he added.
"Mowave shared our vision for creating a unified cross-media strategy with seamless integration between the magazines, the PC web and mobile."
ABOUT MOWAVE
Founded in 2003, Mowave, Inc. is a wireless entertainment company supplying content services to telecommunication carriers in over twenty markets in Europe, Asia and the Americas. Mowave is a privately financed company headquartered and incorporated in Amsterdam, The Netherlands. Mowave's products include mobile magazines, wallpaper, ringtones, video and games, in addition to acting as a systems integrator, and provider of marketing solutions on wireless operators around the world. Some of Mowave's mobile services include Maxim Mobile, LIFE Pix, SHAPE, Auto Express, EVO, Gay.com, Attitude, VIZ and YoCards! Additional company information can be found online at www.mowave.com
ABOUT ACTION SPORTS MEDIA
Actions Sports Media currently publishes 17 local language publications in six languages, distributed in over 74 countries worldwide, under the Onboard, Cooler, Surf Europe and Kingpin brands.
With a central London head office, and regional editorial offices located in two of the Key European action sports regions of Munich, Germany and Anglet, France - ASM ensures is has access to the heart of the key European extreme sports locations.
ASM's strength lies in its ability to reach 'independent youth' markets; the core nature of the products, the high production values, the emphasis on bringing together the best editors, photographers, producers, contributors and artists from across Europe and the World.
